Milk Jar Café – “2-for-1 Thai Tea Event Promotion”
True West Instagram Post
Client:
True West Coffee House
Art Direction, Designer, Editor, Copywriter
True West wanted to attract more students to the coffee house
by promoting it as both a study space and a place to socialize.
The ad also needed to convey a relaxed atmosphere that aligned
with the brand’s identity.
Role:
Project Objective
Design Process
I selected a photograph of students gathered at a study table to
make the connection to academics clear and inviting. To
strengthen engagement, I incorporated a call to action with the
phrase “Find Your Study Space,” ensuring the message
resonated with the target audience. The design emphasized the
coffee house’s branding throughout, making the association
unmistakable while balancing a welcoming and relaxed tone.
