Milk Jar Café – “2-for-1 Thai Tea Event Promotion”
JollyPop Soda Logo Design
Client:
JollyPop (Korean Soda Brand, Concept)
Designer, Editor, Distributor
JollyPop wanted a minimalistic logo that emphasized bright
colors and highlighted JollyPop’s main fruit flavor, lychee. The
client requested a bubbly, word‑based logo that incorporated
Korean writing and appealed to children as the target market.
Role:
Project Objective
Design Process
I researched other soda brands and decided to pursue a cute,
approachable style to resonate with younger audiences. I
selected a bright, easy‑to‑read font and added “pop marks” at
the end of the wordmark to give the illusion of fizzing or popping,
reinforcing the playful brand identity. Surrounding the fruit
illustration, I kept the design simple and clear so children could
easily recognize the lychee flavor, while the overall color palette
remained vibrant and cheerful to capture attention.
