Milk Jar Café – “2-for-1 Thai Tea Event Promotion”
Flubs Social Media Promo
Client:
Flubs
Art Direction, Design, Animation, Editing
Flubs wanted to showcase their new ice cream flavors in a subtle
way while sparking appetite and excitement. The goal was to
create a playful, eye-catching promo that would make viewers
crave ice cream when scrolling through TikTok or Instagram.
Role:
Project Objective
Design Process
I centered the concept around the playful phrase “I scream,
you scream” to immediately capture attention and build
excitement around the product. Using the client’s request for a
pink palette with subtle blue highlights, I designed the visuals to
draw the eye directly to the ice cream while hinting at new
flavors. I then brought the piece to life through art direction,
animation, and editing, creating a smooth, looping GIF that feels
vibrant, shareable, and appetite‑sparking on TikTok and Instagram.
