Milk Jar Café – “2-for-1 Thai Tea Event Promotion”
Logo Reveal Instagram Post
Client:
CND Engineering (conceptual)
Art Direction, Design, Animation, Editing
CND Engineering wanted to introduce a new, updated,
modernized, logo in a way that captured immediate attention.
The client wanted the reveal to feel bold and sudden,
emphasizing the company’s identity while showcasing the new
design.
Role:
Project Objective
Design Process
I focused on making the logo visually pop by animating it to
appear as though it was striking the ground, a nod to the heavy
equipment commonly found at construction sites. This
approach not only emphasized the logo itself but also reinforced
the company’s industry and work environment. The final design
balanced modern aesthetics with a dynamic reveal, ensuring the
logo felt fresh, impactful, and directly tied to CND Engineering’s
brand.
