Milk Jar Café – “2-for-1 Thai Tea Event Promotion”
AIRE Program Logo Design
Client:
Cincinnati Children’s – AIRE Program
Designer, Editor
The goal was to create a recognizable design for the AIRE
program that incorporated the study of asthma, with a focus on
recruiting women students. The design needed to align with
Cincinnati Children’s strict brand identity guidelines while clearly
communicating the program’s purpose.
Role:
Project Objective
Design Process
I worked within the hospital’s designated color palette and
brand standards to ensure consistency. To visually connect the
program’s focus, I emphasized both the lungs and a student
figure, using a silhouette to show the student actively working
while associating that effort with the study of lungs. This
approach created a clean, symbolic design that was easy to
recognize and directly tied to the program’s mission
